Medical video production
Medical video production is a corporate video on medical topics.
How much time would nurses or staff waste by telling patients the same things over and over again? And what do patients still remember of it once they’re home?
Or how many potential patients drive by your hospital to another Medical Centre because they don’t really know that you have the same facilities in your hospital.
A corporate video can bridge that gap. It reduces time waste by more than half, provides clear instructions patients can watch again in the comfort and calm of their own home and promotes your knowledge, image and services…
Tell me and I forget
Teach me and I remember
Involve me and I learn
PRE-PRODUCTION MEDICAL VIDEO
Preparation is half the work
My father always told me: “A good preparation is half the work…” And he was right.
Preparing the message of a video, takes some work. Who is the video for? How can we get the viewers attention to look at it? What about the message: highly professional for insiders, but ‘low level’ for non-professionals? How will the video be distributed?
Once all these questions are answered, we write a draft scenario.
PRODUCTION MEDICAL VIDEO
Once the preparation is done, we get our cameras out. We fix a date to shoot, interview, animate… Our videos are simple, but super efficient.
Get your message accross, that is what we want. We go for content marketing instead of branding.
The ROI (Return on Investment) with content marketing is leads, sales, an action. With branding it’s emotion, a feeling… your image.
POST-PRODUCTION MEDICAL VIDEO
Editing medical video productions
The editing table is then the place to be.
Edits can be enriched with slides, photos, animations… Also a professional voice-over can be added. The video can be subtitled, especially handy when you want to distribute it on social media.
At the end, you have a mp4-file which is compatible with your laptop, iPad…